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Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell enlists LeBron James in its 'Taco Tuesday' tilt

 By Jonathan Maze on May 23, 2023

The NBA star, who once tried to register the phrase himself, is joining the effort to cancel Taco John’s trademark.

Marketing

A look inside the Papa Johns test kitchen

 By Jonathan Maze on May 23, 2023

The kitchen is the centerpiece of the pizza chain’s new Atlanta headquarters, which makes sense. Innovation has been the centerpiece of the chain’s comeback.

Marketing

Taco Bell wants to cancel its rival's trademark for 'Taco Tuesday'

By Jonathan Maze on May 16, 2023

The fast-food Mexican chain has petitioned the U.S. Patent and Trademark Office to end Taco John’s registration for the Taco Tuesday trademark, which it has owned for years.

Marketing

How the last cookie craze crumbled

By Peter Romeo on May 16, 2023

Restaurant Rewind: The rapid expansion of cookie chains is proof that the business can be cyclical. Here’s what happened in the prior boom.

Marketing

Restaurant Business wins 5 gold Azbee Awards for business-to-business journalism

By Restaurant Business Staff on May 12, 2023

The publication won two overall excellence awards, for Website of the Year and Multi-Platform Package of the Year. It won eight awards overall.

Marketing

Byron Allen sues McDonald's again

By Jonathan Maze on May 09, 2023

Allen Media Group, owner of The Weather Channel, claims that the burger giant broke his promise to spend more of its ad budget on Black-owned media.

Marketing

Shake Shack collaborates with Chef Nina Compton on a New Orleans-style food and jazz experience

By Patricia Cobe on May 04, 2023

Pop-ups in New York City and New Orleans Shake Shack locations offered up music, drinks and Louisiana specialties to coincide with Jazz Fest.

Marketing

Resy's brand platform helps guests score hard-to-get restaurant reservations

By Patricia Cobe on May 01, 2023

Reservationships gives diners access to insider intel and personalized perks, much like upgraded restaurant loyalty programs.

Marketing

McDonald's changes the name of a chicken sandwich and sales soar

By Jonathan Maze on Apr. 25, 2023

The fast-food burger chain’s simple name change led to double-digit sales increases of the McCrispy Sandwich in the first quarter, proving again that branding matters.

Marketing

Sweetgreen launches two-tiered loyalty program

By Lisa Jennings on Apr. 24, 2023

Guests can choose between a free membership and a paid subscription with more perks to personalize their experience.

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